Business Plan-Business Concept

Business Plan-Business Concept. Keep the business concept short and succinct. You want the reader to very quickly understand just the very basics of your business. The more detail you go into here, the more you risk confusing them. Later throughout the business plan is where you will have plenty of opportunity to get into more detail.

Microsoft

Don’t worry about getting into the subtle differences between your firm and your competitors. And don’t start out touting your horn too loud! Especially in this introductory part of the plan, keep your tone matter of fact, and you will be more likely to build credibility with potential financiers.

If this is a plan for an already existing business you may want to talk about what the concept was when the business first started and whether or not the original business concept still applies today.

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