How to optimize your website homepage Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you but ranking in Google should not be the […]
How to Optimize your Ecommerce Store for the Covid-19 Pandemic Business owners will remember the year 2020 as a struggling and challenging year, especially for brick-and-mortar shops. The recent pandemic taught merchants to adapt to the consumers’ change in lifestyle, following the strict health and safety protocols imposed by different institutions. The recent Salesforce survey […]
Optimize for rich results with the Google Rich Results Testing Tool Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Google has loads of interesting free tools, but two important ones for helping you improve your site are Search Console […]
[ad_1] Google Optimize now offers more precision and control for marketers. Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps […]
[ad_1] How to Optimize Inventory to Maximize Profitability: While the Dilbert cartoon above states a seemingly obvious solution to an inventory problem, it highlights one of the most common intracompany battles regarding inventory. Your sales side of the business desires unlimited supply of every product you sell. However, the procurement, supply, or merchandising side of […]
[ad_1] Google Optimize now free — for everyone: A recent survey showed 45% of small and medium businesses don’t optimize their websites through A/B testing.1 The two most common reasons given were a “lack of employee resources” and “lack of knowledge to get started.” If you’re part of that 45%, Optimize is a great choice […]
The Next Web finds the right message with Google Optimize 360: In a world where consumer behavior can shift on a dime, marketers constantly ask themselves: How can we be more useful to our customers? With all the data businesses collect, the challenge becomes tuning out the noise to focus on insights your team can […]